Email Marketing

Segmented campaigns, drip automation, A/B testing, and retention sequences using leading platforms. Direct, personal, and measurable.

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What I Deliver

Strategic email programs that nurture leads and retain customers.

Email Strategy & Planning

Audience segmentation, lifecycle mapping, frequency planning, and channel integration strategy.

Drip Automation

Welcome sequences, nurture workflows, abandoned cart triggers, post-purchase flows, and re-engagement series.

Copy & Design

Subject line testing, body copy, CTAs, responsive templates, and accessible email design across clients.

A/B Testing

Subject lines, preview text, send times, content variations, and statistical significance analysis.

Delivery & Reporting

Open rate, CTR, conversion, spam analysis, deliverability monitoring, and list hygiene management.

List Growth & Management

Lead magnet strategy, opt-in optimization, list cleaning, and compliance with CAN-SPAM and GDPR.

How I Work

A lifecycle-driven approach to email marketing.

01

Audit & Strategy

Current email review, audience segmentation analysis, lifecycle mapping, and KPI definition.

02

Build & Automate

Template design, copywriting, automation setup, segmentation rules, and testing configuration.

03

Launch & Monitor

Campaign deployment, delivery monitoring, engagement tracking, and rapid issue response.

04

Optimize & Scale

Ongoing testing, list growth, performance reporting, and strategy refinement based on data.

Tools & Platforms

The email tools I use to build, send, and optimize.

Mailchimp Klaviyo ConvertKit ActiveCampaign HubSpot Litmus Canva Google Analytics

Related Services

Explore complementary capabilities.

Inbox-first growth.

Let's build email campaigns that people actually open.

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