Analytics & Reporting

GA4 setup, Looker dashboards, conversion tracking, and insights that turn data into direction. What gets measured gets managed.

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What I Deliver

End-to-end analytics setup, reporting, and actionable insights.

GA4 Setup & Migration

Property configuration, event tracking, enhanced measurement, and Universal Analytics to GA4 migration support.

Conversion Tracking

Google Tag Manager setup, event implementation, cross-domain tracking, and conversion validation testing.

Custom Dashboards

Looker Studio dashboards with KPIs, custom dimensions, blended data sources, and scheduled reporting.

Audience & Attribution

Audience segmentation, attribution modeling, funnel analysis, and customer lifetime value tracking.

Data Quality Audits

Implementation audits, spam filtering, data discrepancy resolution, and health monitoring.

Insights & Recommendations

Monthly analysis reports, actionable insights, data storytelling, and strategy recommendations.

How I Work

A structured approach to building your data foundation.

01

Audit & Requirements

Current tracking audit, KPI definition, stakeholder requirements gathering, and measurement plan creation.

02

Implementation

Tag setup, event configuration, dashboard building, and cross-platform integration.

03

Validation & QA

Tag testing, data accuracy verification, cross-browser checks, and reporting confirmation.

04

Reporting & Optimization

Ongoing reporting, insight generation, dashboard refinement, and measurement evolution.

Tools & Platforms

The analytics stack I use to track, measure, and report.

Google Analytics 4 Google Tag Manager Looker Studio Hotjar Microsoft Clarity Mixpanel Meta Pixel Google Sheets

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Measure what matters.

Let's build an analytics foundation that drives real decisions.

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