Google Ads & PPC

Search, Shopping, Display, and YouTube campaigns engineered for ROAS with constant testing and refinement. Every dollar is accounted for.

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What I Deliver

Full-funnel Google Ads management from strategy to optimization.

Search Campaigns

Keyword research, match type strategy, ad copy testing, negative keyword refinement, and bid management.

Shopping & PMax

Product feed optimization, Merchant Center setup, Performance Max campaigns, and ROAS-focused bid strategies.

YouTube & Display

In-stream, discovery, and bumper ads with audience targeting, creative briefs, and view-through tracking.

Remarketing

Audience segmentation, dynamic remarketing, customer match, and sequential retargeting across Google properties.

A/B Testing & Experiments

Campaign experiments, ad variations, landing page testing, and incremental lift measurement.

Reporting & Insights

Weekly dashboards, conversion tracking audits, attribution analysis, and actionable optimization recommendations.

How I Work

Data-driven PPC management with a focus on efficiency and scale.

01

Account Audit & Setup

Conversion tracking verification, account structure review, and campaign architecture planning.

02

Campaign Build

Keyword lists, ad groups, ad copy, extensions, audience signals, and bid strategy configuration.

03

Launch & Monitor

Controlled launch, daily monitoring, budget pacing, and rapid optimization based on early data.

04

Scale & Refine

Winning campaigns scaled, non-performers paused, and continuous testing for improved ROAS.

Tools & Platforms

The tech behind every campaign.

Google Ads Google Merchant Center Google Analytics 4 Google Tag Manager Semrush Optmyzr Looker Studio Unbounce

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