Meta Ads

Facebook and Instagram advertising with custom audiences, lookalikes, retargeting funnels, and creative testing at scale.

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What I Deliver

Full-funnel Meta advertising from audience strategy to creative optimization.

Audience Strategy

Custom audiences, lookalikes, interest targeting, retargeting segments, and saved audiences built for performance.

Creative Testing

Ad copy, visuals, UGC, carousel vs. single image, video length testing, and dynamic creative optimization.

Funnel Architecture

Top-of-funnel awareness, consideration engagement, conversion campaigns, and post-purchase retention flows.

Bid & Budget Management

Cost cap, bid cap, minimum ROAS, and daily/lifetime budget pacing across ad sets and campaigns.

Meta Pixel & CAPI

Event setup, conversion tracking, Conversions API integration, and server-side tracking for accuracy.

Reporting & Attribution

Custom dashboards, funnel analysis, ROAS breakdowns, and actionable insights for continuous improvement.

How I Work

A systematic approach to Meta advertising that scales.

01

Audit & Setup

Pixel verification, catalog setup, audience landscape analysis, and funnel architecture design.

02

Creative & Copy

Brief development, visual production coordination, copywriting, and testing matrix creation.

03

Launch & Optimization

Campaign launch, daily bid/budget adjustments, audience refinement, and creative rotation.

04

Scale & Report

Winning audiences scaled, creative refreshes scheduled, and comprehensive monthly reporting delivered.

Tools & Platforms

The tools behind every Meta campaign.

Meta Ads Manager Meta Business Suite Facebook Pixel Conversions API Canva CapCut Looker Studio ManyChat

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Turn reach into revenue.

Let's build Meta campaigns that convert.

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